Executive Risk Assessment and PowerPoint Presentation (ERAP) Active Essay

David Foster Wallace Essay

In this paper I will put forth a valiant effort to give the peruser the most useful clarification (inside my limitations) of one of the most splendid creators of the age, David Foster Wallace. He was the creator of numerous incredible and astute (now and again, dull) works. A portion of the more mainstream/notable pieces being _The Broom of the System, Girl with Curious Hair, Infinite Jest, A Supposedly Fun Thing I’ll Never Do Again, Brief Interviews with Hideous Men, Oblivion_, lastly his inadequate novel, _The Pale King_. Believe it or not, to try and start to expose a person with this measure of profundity would require a work comparable in size and time to his â€Å"tree-killer† of a novel, _Infinite Jest_. That being stated, I believe that each free-figuring individual ought to at any rate know-this man’s name with the expectation that it might show them the path to his deals with being â€Å"a screwing human being†. Understand progressively: Good individuals rundown exposition David Foster Wallace was conceived on 21 February 1962 lastly met his end 12 September 2008 at 46 years old. Wallace was conceived in Ithaca, New York, to his folks, James Wallace and Sally Foster. His dad, a past alumni understudy in reasoning at Cornell, was from a group of experts. His mom, then again, was an English major at Mount Holyoke College in Massachusetts, with an increasingly rustic foundation with family living in Maine and New Brunswick. She was likewise the first in her family to gain a Bachelor’s Degree. At 4 years old, David moved with his family to Champaign-Urbana, Illinois for a superior opening for work. His home life was organized (supper at 5:45 p.m. what's more, lights out at absolutely 8:30 p.m.) and was favorable for scholarly development. It was a cheerful home. As he gets more seasoned, Wallace begins to acknowledge numerous things. To start with, he had an affection for tennis. With his coherent and figuring mind, he could without much of a stretch see the geometrical edges the ball could make as it bobbed off the racket, driving him to get one of the top players in his district around then. Different things begin to surface too; tragically, these were not among a portion of the more joyful things. He began to investigate his physical and mental self, picking at every single blemish (contrasted it with kind of â€Å"counting sheep†), which did nothing to mitigate his concern at being socially cumbersome. He eventuallyâ found his first love, Susan Perkins, who, at that point, as of now had a beau. It’s additionally critical to take note of this was the moment that Wallace found the delights of smoking pot. After secondary school, Wallace wanted to go to Amherst. He picked Amherst for the most part since it implied he wouldn’t need to go to another meeting. His dad was a graduated class, so he was essentially an obvious choice. By his sophomore year, he was building up a notoriety for his insight. He was winning straight A’s and was really opening up and making companions, until he came back from Christmas break at home. He was a totally unique individual when the downturn took him, as his school flat mates depicted. Following half a month of attempting to endure it, Wallace acknowledged he would need to pull back and return home. Something was unmistakably off-base. He returned in Fall 1984 for his senior year. In the long run, Wallace graduated and was granted twofold summas for his two distinctions postulations. _The Broom of the System_ would inevitably be distributed and turn into his first genuine fiction novel. This was the moment that Wallace found his affection fo r composing fiction. As a juvenile â€Å"adult† in a grown-up world, Wallace settled on the choice to begin instructing to enhance his composing profession and increase medical coverage for his uncommon needs. His first instructing activity was at Emerson College in Boston, Massachusetts. He despised instructing. For him, he was simply sitting around with kids who didn’t even need to get their work done; when he could be investing important energy in his vocation as a fiction creator. So far, Wallace has consistently been falling further and more profound in to his addictions. He had been smoking pot, cigarettes, and drinking pretty much consistently as an approach to adapt to the downturn that can so disable who he is as an individual. As his dissatisfaction with his failure to compose compounds, so does his fixation. With his dissatisfaction and dependence exacerbating, Wallace again separates and should be hospitalized. The clinical experts said he should locate an alternate way, or he w ould be dead by thirty. Wallace starts recovery, and for a considerable length of time, will live in only restoration communities and midway homes. As a major aspect of these projects, he should go to 12-advance AA gatherings for recuperation. These truly struck a chord for Wallace; they work for him in manners he could never have thought conceivable. The gatherings he would go to wound up turning out to be major plotâ points in the best novel he at any point composed. Not long after escaping recovery, Wallace began dealing with his novel once more, this time with reestablished energy. In a letter to his editorial manager, he said he was going to â€Å"finish it or die.† Upon completing the beast novel and the accompanying altering, summing up, and shortening torments, the best accomplishment in his scholarly profession up to this point was done; 1079 pages, water-tight and prepared for distributing. What followed were different meetings and readings, which Wallace had been pursued so as to pick up exposure and sell more books. The entirety of which, Wallace summarized as â€Å"whorish.† He wasn’t even sure the majority of the individuals coming had even perused his book. With popularity comes pleasure†¦ of a sort. The more well known he turned into, the more ladies appeared to rush to him. Taking into a ccount how severely his connections had been going, single night rendezvous were exactly what he thought he required. To put it another way, he was downright awful about taking the â€Å"13th step† (engaging with a kindred recuperation accomplice). These connections would begin ordinary, possibly somewhat over the top, however as time went on they would transform into fierce and controlling connections. Huge numbers of them finished awfully, which went out to one beneficial thing. He had discovered new allies. Mutts. He received a lab and called him Jeeves, and later embraced a wanderer whom he would later name The Drone. When his distinction began to settle, he no longer had book visits or things of that nature any longer. Presently magazines and papers were following him with nonfictions they needed him to audit, and he wound up making short stories out of them. Generally however, these were only interruptions from his genuine goal, â€Å"The long thing.† While he proceeded with his advancement on this novel, he was exchanging employments and discovered another and apparently genuine connection with a flawless lady named Karen. They would develop close after some time, finishing each other until they were at long last hitched on 27 December 2004. Wallace would proceed with his work on â€Å"the long thing† until the day he kicked the bucket, never truly carrying it to where he was happy with it. David Foster Wallace’s significant works incorporate _The Broom of the System, Girl with Curious Hair, Infinite Jest, A Supposedly Fun Thing I’ll Never Do Again, Brief Interviews with Hideous Men, Oblivion_, lastly his deficient novel, _The Pale King_. During these later long stretches of his life, he was a composing teacher at the Pomona College in Claremont, California. Theâ publications he took a shot at in his extra time numbered every one of one. â€Å"The long thing† (The Pale King) had been his undertaking for a long time, and he was unable to perceive how to turn the possibility of weariness in the story in to something captivating. David Foster Wallace kicked the bucket 12 September 2008 in Claremont, California. His significant other showed up home at 9:30pm, after a spell at her specialty appear, to find that her better half had balanced himself with a nursery hose on the porch. Following a multi year fight with serious wretchedness, Wallace could not suffer anymore. To him, the intolerable and ceaseless agony of his downturn must be relieved by death’s sweet discharge. Endless supply of this catastrophe, different universities held social affairs in recognition of one of the most powerful figures in scholarly history, giving the loved ones who joined in, an opportunity to lament and bid farewell. Karen keeps his remains in a foil-wrapped box close to an image of both of their moms. _Infinite Jest_ was distributed 1 February 1996 by Little, Brown. It was generally welcomed with insignificant, negative surveys. It delineates our way of life in the most genuine sense, and the way that, past all the clamor and bogus satisfaction, something genuine exists. Despite the fact that this book was discharged over 10 years back, the consistent proceeding with deals is a tribute to its authenticity and entrancing interest. At the point when the greater part of his significant works were distributed, they weren’t truly comprehended, and, somewhat, they still aren’t. The vast majority of the comprehension of his works was left to individuals of a comparative bore, and every other person left by the wayside. I accept crafted by David Foster Wallace ought to be standard for school training. To the extent secondary school, to truly get a handle on the man and his work, an understudy must dig into the real factors of his life that, now and again, can be strange, even improperly bizarre. Thus, I accept his work is more qualified for a develop crowd. Taking everything into account, David Foster Wallace’s Infinite Jest is one of the most significant books in ongoing history, one that each man and lady should peruse in the course of their life. (should presumably peruse it twice) David Foster Wallace, was a wrecked, yet splendid man who left this existence with significant expectation in hisâ works that we could figure out how to be individuals, with genuine sentiments and real musings past the void that is our severe culture. Works Cited â€Å"Brief Interview with a Five Draft Man†. _Amherst Magazine_. Amherst College, 1999. Web. 13 April 2014. Max, D.T.. _Every Love Story is a Ghost Story_. New York. Penguin Group,

How to Enter a New Market

How to Enter a New Market HOW TO ENTER A NEW MARKET1. CommitIt is of foremost importance to clearly identify who you will be selling to. This may sound simple, but there is often an overly optimistic need to capture a larger share of a new market. A smaller market will make it easier to assess customer requirements and ensure that a larger chunk of a smaller market is obtained rather than an insignificant part of a large share. It is also imperative to set a clear timeframe within which the desired target share is to be achieved and results of the move are to be assessed.2. Identify Entry PointsOnce a clear market is identified, it is necessary to identify potential points of entry. To minimize initial investment and maximize future revenues it becomes vital to study key possible entrance points, weigh pros and cons of each and then make an informed decision. The final choice should also ideally allow for future growth possibilities, both inside the new market as well as into adjoining ones. Any entrance poin t chosen should be assessed against a set of criteria, such as, does it allow access to an underserved market? Is there a strong need that can be fulfilled? Are the key decision makers among the target audience accessible and do they have the funding needed to find the new solution attractive? Are there any existing competitors and is the new solution strong enough to counter their resources and knowledge of the market?3. Define Market Entry StrategyAll the activity thus far leads right into the roadmap for future steps â€" the strategy for entry into the market. The first step is to price your product. It needs to strike a balance between affordability for the target audience and feasibility for the business. It also needs to take into consideration existing pricing strategies and how to place the new product within them. Once the price points are defined, the new product or solution can now be positioned accordingly. How do you want to be perceived by the customer? With this targe t perception in hand, the communication strategy comes into play, where the target audiences as well as the methods to be used to reach them are identified and consolidated. All levels of the target audience need to be considered carefully, including influencers, decision makers, media, end users among others. And once all this is carefully set in place, the distribution model is designed which is the most effective means of putting the product into the user’s hands.4. Assemble PlanAny strategy needs to be followed up with a detailed action plan. This turns a high level plan into an on-ground implementation solution. This should include details of all required marketing plans and campaigns as well as timelines for all these to be set into motion. Clearly defined milestones such as sales targets, market share etc need to be decided upon with all the key stakeholders. All campaigns and targets need to be communicated to the relevant personnel and clear ownership needs to be assigned for each of these processes to ensure transparency in evaluations. Processes also need to be defined and communicated for all activities such as what will be the sales cycle followed and how will leads be pursued and closed.5. ResearchA well planned approach following the steps above should ensure that your risk is minimized. But to further strengthen and support the plan, some basic research can be carried out on a focus group. Identifying a well-balanced cross section of the target audience and approaching them either in person or via an online survey can help provide some basic results that can provide data to make any changes before a full market entry is committed to.6. TestAnother risk mitigation strategy is to run a pilot project in the target market. This test needs to be carefully defined so as to ensure that it is big enough to give an accurate depiction of a large scale roll out effort but not so big as to suck in additional resources and commitment. By reaching a few ke y milestones in the pilot study, any remaining issues can be ironed out before full deployment.7. Ramping UpYou are now ready for a full scale roll out. Armed with a concrete strategy, a detailed plan of action and results of research and pilot phases, it is now time to grow and try to achieve more market share. The goal should be to target increased market share and not just increased revenues. A focus on market share will mean increasing both marketing and sales efforts simultaneously. As you sell more, the easier it will to sell because there will be more visibility of your brand in the market and general buzz about the new player.8. Exit StrategyThe last but extremely important step of this process is to plan for both success and failure. What will you do if you achieve phenomenal success? You could commit for the long term or sell while you’re ahead and move on to new markets. Or if you fail to achieve the milestones set in the specified time, will you try to learn and contin ue or cut out before further resources and time are wasted. In any case, a timely move can only be made if a plan is already in place.TIPS FOR ENTERING NEW MARKETSWe’ve given you a detailed plan for stepping into new markets. Some additional tips to consider before taking the plunge are:Choosing the right country or region; If your growth efforts are towards a new country or region, identify where the demand is strong and the supply weak. Then pick one country and focus a strong strategy. If you plan to target a region, make sure it is one with a similar culture or languages.Check cost of doing business; Is your new target market mired in unnecessary or exceptionally high taxes? Are there import duties that you need to consider? Are there any hidden costs that may emerge later on? All these need to be factored into the plan for entry and whether you will be able to have a competitive pricing strategy.Know the people;  Before stepping into a new market, try to get into the minds of the people you’ll be selling to. What are their tastes? What do they like to buy? How much are they willing to pay for products and services? How do they like to shop?Know the competition;  Who is successful and who is just there? Try your best to learn from success as well as failure so you don’t repeat mistakes. If there are too many players already, would it be best to partner up?Choose the right partner;  If you do decide on a business model that supports partnering up, make sure that they have the same way of work as you do. Are they to be trusted? Can you rely on them to do business as you would and ensure that your products/services are marketed and provided as they should?Understand the Challenges;  Make sure that you approach a new market with the appropriate respect. Don’t assume that the target audience and the environment will behave as you are used to. Instead, approach each issue as an unpredictable entity and keep an open mind towards solutionsKnow the law;  Tr y your best to work with local experts in understanding the laws that govern business in your new market. From personnel laws to taxes and custom duties, there are many different factors to know and learnBegin with the right attitude;  Begin as you mean to continue with the business. Set up collaborative practices, ensure transparent business and be open to changes in your plans.SUCCESS STORIESFor inspiration and best practices, consider the following examples. Both are large companies, recognized world over. But in entering difficult markets, both did their due diligence to achieve successful footholds in their target region.Huawei Enters IndiaHuawei is second largest supplier of telecommunications equipment in the world. Huawei set out to enter India in 2000. There were several challenges to be overcome. The Indian telecom supplier market was heavily saturated and to make an impact, Huawei needed to separate itself from the rest and create a distinct identity as well as a reputati on for reliability. Historically, Indians have viewed Chinese companies as hard to form relationships with and Chinese made products as subpar and inferior. In addition, China and India have relatively uneasy diplomatic relations.To counter these issues Huawei employed carefully thought out strategies. Contrary to the market view of inferior products, Huawei channels 10percent of its yearly profits into research and development. Given high sales figures, this is a substantial amount. Huawei began establishing its foothold in India by setting up RD and service center facilities in India and hiring predominantly locals to show commitment to creating value for Indians rather than just extracting benefits. India is now Huawei’s second largest research center outside China.In addition to this, Huawei works with local producers at its manufacturing plants in Chennai. Sourcing components locally is cheaper and allows local companies to raise their manufacturing standards to international levels of quality and become more competitive and skilled.Huawei is now working on positioning its smartphones as aspirational products by working with local English Language channels to hold contests and beat the stereotype of a low quality Chinese product. As an employer, the company rewards RD talent and promotes Indians to managerial positions. By establishing a strong research and innovation reputation in India, Huawei can boost its image worldwide.Huawei’s entry into the Indian market is a great point of reference for any company. The lesson to learn is that establishing trust, building and sustaining relationships and showing continuing commitment to the new market can lead to a successful foothold and increased opportunities.Starbucks Enters ChinaStarbucks has a strong presence all over the world. Over the years, the company has developed an internationalization strategy that allows it to enter new countries. Market research plays a key part in Starbucks’ major market e ntrance strategies.In its bid to enter China, Starbucks needed to be as inoffensive as possible to the Chinese culture. Through research it was established that the usual advertising methods may come across as a direct attack on the tea culture that prevails. Instead, stores were opened in busy areas with high traffic and visibility to promote brand recognition. In addition, products were introduced that included tea based ingredients, helping bring together the tea and coffee drinking cultures.Negative views towards elements of capitalism were also a key consideration. Starbucks carefully researched this aspect and discovered that the middle class in China accepts Western brands and luxury items as a means to pursuing a certain lifestyle of quality. The no longer consider these to be signs of over indulgence or decadence and neither do they see it as contrary to nationalism. Major cities in China now rank high in sales of luxury goods and availability of luxury stores.Through marke t research, the company was also prepared for the fact that China is not one similar market. Instead, different strategies were created for different areas. Northern Chinese culture differed substantially from eastern China. Spending power was considerably lower inland as compared to more prosperous coastal cities. This complexity was catered for by establishing partnerships with local companies to ensure successful expansion. This strategy helped Starbucks customize its offering according to regional tastes. Starbucks also understood that western brands are perceived to higher quality than Chinese brands and are therefore seen as premium brands. Through trained Baristas that act as brand ambassadors, the company ensured consistently high service and product quality.Fearing illegal copies of its business model and brand, Starbucks anticipated the need for copyright protection. Within four years of opening its first café, all major trademarks had been registered in China. Any effort to build a copycat enterprise have therefore been unsuccessful.Through an extensive study of a potential new market, Starbucks has perfected the art of localizing a globally recognized brand. A global brand does not have to mean uniform products. Instead, by catering to many different local tastes and preferences, the brand is strengthened and manages to gain a strong, long term foothold in each new market it approaches.LESSONS TO LEARN Once a business is established and thriving in its home market, it is often seen as the right time to branch out into a new market. There is every possibility that the company understands its existing market, its customer base and their requirements and knows how to meet these needs effectively. If the company enjoys strong sales, has great brand awareness and the business is stable overall, it may be the right time to take the plunge.However, as with all new ventures, there are risks attached to this move and it is not a step to be taken lightly. A new market will not be so comfortable and there will be new competitors and unknown threats. The key to success is a disciplined approach with the appropriate level of investment into a thorough market analysis. © Shutterstock.com | Sergey NivensIn this article, we look at, 1) steps to take when entering a new market, 2) tips for entering a new market, and 3) case studies of companies that have entered new markets successfully.HOW TO ENTER A NEW MARKET1. CommitIt is of foremost importance to clearly identify who you will be selling to. This may sound simple, but there is often an overly optimistic need to capture a larger share of a new market. A smaller market will make it easier to assess customer requirements and ensure that a larger chunk of a smaller market is obtained rather than an insignificant part of a large share. It is also imperative to set a clear timeframe within which the desired target share is to be achieved and results of the move are to be assessed.2. Identify Entry PointsOnce a clear market is identified, it is necessary to identify potential points of entry. To minimize initial investment and maximize future revenues it becomes vital to study key possible entrance poin ts, weigh pros and cons of each and then make an informed decision. The final choice should also ideally allow for future growth possibilities, both inside the new market as well as into adjoining ones. Any entrance point chosen should be assessed against a set of criteria, such as, does it allow access to an underserved market? Is there a strong need that can be fulfilled? Are the key decision makers among the target audience accessible and do they have the funding needed to find the new solution attractive? Are there any existing competitors and is the new solution strong enough to counter their resources and knowledge of the market?3. Define Market Entry StrategyAll the activity thus far leads right into the roadmap for future steps â€" the strategy for entry into the market. The first step is to price your product. It needs to strike a balance between affordability for the target audience and feasibility for the business. It also needs to take into consideration existing pricing strategies and how to place the new product within them. Once the price points are defined, the new product or solution can now be positioned accordingly. How do you want to be perceived by the customer? With this target perception in hand, the communication strategy comes into play, where the target audiences as well as the methods to be used to reach them are identified and consolidated. All levels of the target audience need to be considered carefully, including influencers, decision makers, media, end users among others. And once all this is carefully set in place, the distribution model is designed which is the most effective means of putting the product into the user’s hands.4. Assemble PlanAny strategy needs to be followed up with a detailed action plan. This turns a high level plan into an on-ground implementation solution. This should include details of all required marketing plans and campaigns as well as timelines for all these to be set into motion. Clearly defined mi lestones such as sales targets, market share etc need to be decided upon with all the key stakeholders. All campaigns and targets need to be communicated to the relevant personnel and clear ownership needs to be assigned for each of these processes to ensure transparency in evaluations. Processes also need to be defined and communicated for all activities such as what will be the sales cycle followed and how will leads be pursued and closed.5. ResearchA well planned approach following the steps above should ensure that your risk is minimized. But to further strengthen and support the plan, some basic research can be carried out on a focus group. Identifying a well-balanced cross section of the target audience and approaching them either in person or via an online survey can help provide some basic results that can provide data to make any changes before a full market entry is committed to.6. TestAnother risk mitigation strategy is to run a pilot project in the target market. This te st needs to be carefully defined so as to ensure that it is big enough to give an accurate depiction of a large scale roll out effort but not so big as to suck in additional resources and commitment. By reaching a few key milestones in the pilot study, any remaining issues can be ironed out before full deployment.7. Ramping UpYou are now ready for a full scale roll out. Armed with a concrete strategy, a detailed plan of action and results of research and pilot phases, it is now time to grow and try to achieve more market share. The goal should be to target increased market share and not just increased revenues. A focus on market share will mean increasing both marketing and sales efforts simultaneously. As you sell more, the easier it will to sell because there will be more visibility of your brand in the market and general buzz about the new player.8. Exit StrategyThe last but extremely important step of this process is to plan for both success and failure. What will you do if you achieve phenomenal success? You could commit for the long term or sell while you’re ahead and move on to new markets. Or if you fail to achieve the milestones set in the specified time, will you try to learn and continue or cut out before further resources and time are wasted. In any case, a timely move can only be made if a plan is already in place.TIPS FOR ENTERING NEW MARKETSWe’ve given you a detailed plan for stepping into new markets. Some additional tips to consider before taking the plunge are:Choosing the right country or region; If your growth efforts are towards a new country or region, identify where the demand is strong and the supply weak. Then pick one country and focus a strong strategy. If you plan to target a region, make sure it is one with a similar culture or languages.Check cost of doing business; Is your new target market mired in unnecessary or exceptionally high taxes? Are there import duties that you need to consider? Are there any hidden costs that may emerge later on? All these need to be factored into the plan for entry and whether you will be able to have a competitive pricing strategy.Know the people;  Before stepping into a new market, try to get into the minds of the people you’ll be selling to. What are their tastes? What do they like to buy? How much are they willing to pay for products and services? How do they like to shop?Know the competition;  Who is successful and who is just there? Try your best to learn from success as well as failure so you don’t repeat mistakes. If there are too many players already, would it be best to partner up?Choose the right partner;  If you do decide on a business model that supports partnering up, make sure that they have the same way of work as you do. Are they to be trusted? Can you rely on them to do business as you would and ensure that your products/services are marketed and provided as they should?Understand the Challenges;  Make sure that you approach a new market with the appro priate respect. Don’t assume that the target audience and the environment will behave as you are used to. Instead, approach each issue as an unpredictable entity and keep an open mind towards solutionsKnow the law;  Try your best to work with local experts in understanding the laws that govern business in your new market. From personnel laws to taxes and custom duties, there are many different factors to know and learnBegin with the right attitude;  Begin as you mean to continue with the business. Set up collaborative practices, ensure transparent business and be open to changes in your plans.SUCCESS STORIESFor inspiration and best practices, consider the following examples. Both are large companies, recognized world over. But in entering difficult markets, both did their due diligence to achieve successful footholds in their target region.Huawei Enters IndiaHuawei is second largest supplier of telecommunications equipment in the world. Huawei set out to enter India in 2000. There were several challenges to be overcome. The Indian telecom supplier market was heavily saturated and to make an impact, Huawei needed to separate itself from the rest and create a distinct identity as well as a reputation for reliability. Historically, Indians have viewed Chinese companies as hard to form relationships with and Chinese made products as subpar and inferior. In addition, China and India have relatively uneasy diplomatic relations.To counter these issues Huawei employed carefully thought out strategies. Contrary to the market view of inferior products, Huawei channels 10percent of its yearly profits into research and development. Given high sales figures, this is a substantial amount. Huawei began establishing its foothold in India by setting up RD and service center facilities in India and hiring predominantly locals to show commitment to creating value for Indians rather than just extracting benefits. India is now Huawei’s second largest research center outside Ch ina.In addition to this, Huawei works with local producers at its manufacturing plants in Chennai. Sourcing components locally is cheaper and allows local companies to raise their manufacturing standards to international levels of quality and become more competitive and skilled.Huawei is now working on positioning its smartphones as aspirational products by working with local English Language channels to hold contests and beat the stereotype of a low quality Chinese product. As an employer, the company rewards RD talent and promotes Indians to managerial positions. By establishing a strong research and innovation reputation in India, Huawei can boost its image worldwide.Huawei’s entry into the Indian market is a great point of reference for any company. The lesson to learn is that establishing trust, building and sustaining relationships and showing continuing commitment to the new market can lead to a successful foothold and increased opportunities.Starbucks Enters ChinaStarbucks has a strong presence all over the world. Over the years, the company has developed an internationalization strategy that allows it to enter new countries. Market research plays a key part in Starbucks’ major market entrance strategies.In its bid to enter China, Starbucks needed to be as inoffensive as possible to the Chinese culture. Through research it was established that the usual advertising methods may come across as a direct attack on the tea culture that prevails. Instead, stores were opened in busy areas with high traffic and visibility to promote brand recognition. In addition, products were introduced that included tea based ingredients, helping bring together the tea and coffee drinking cultures.Negative views towards elements of capitalism were also a key consideration. Starbucks carefully researched this aspect and discovered that the middle class in China accepts Western brands and luxury items as a means to pursuing a certain lifestyle of quality. The no longer co nsider these to be signs of over indulgence or decadence and neither do they see it as contrary to nationalism. Major cities in China now rank high in sales of luxury goods and availability of luxury stores.Through market research, the company was also prepared for the fact that China is not one similar market. Instead, different strategies were created for different areas. Northern Chinese culture differed substantially from eastern China. Spending power was considerably lower inland as compared to more prosperous coastal cities. This complexity was catered for by establishing partnerships with local companies to ensure successful expansion. This strategy helped Starbucks customize its offering according to regional tastes. Starbucks also understood that western brands are perceived to higher quality than Chinese brands and are therefore seen as premium brands. Through trained Baristas that act as brand ambassadors, the company ensured consistently high service and product quality. Fearing illegal copies of its business model and brand, Starbucks anticipated the need for copyright protection. Within four years of opening its first café, all major trademarks had been registered in China. Any effort to build a copycat enterprise have therefore been unsuccessful.Through an extensive study of a potential new market, Starbucks has perfected the art of localizing a globally recognized brand. A global brand does not have to mean uniform products. Instead, by catering to many different local tastes and preferences, the brand is strengthened and manages to gain a strong, long term foothold in each new market it approaches.LESSONS TO LEARNThe key to success in a new market therefore seems to be in the correct understanding of what the market is and what the unmet needs are. This knowledge followed by a well-rounded and well researched strategy and action plan may be the difference between success and failure for a business.

Animal Farm Answers - 1075 Words

Discussion 4 Animal Farm The lives of the animals on the farm are significant to the story-why? Consider Snowball and his roll throughout the story. Explain Snowballs role. The lives of the animals are significant to the story because they are the basis to which Orwell wrote the story to attack the idea of totalitarian communism. The many animals are based of different classes in Russian society and some off of leaders in Russia, like Snowball. Snowball, who is based on Leon Trotsky, is a dedicated idealist who puts all of his heart and body into spreading Animalism and in improving the farm’s structure. His role throughout the story is to lead Animal Farm. He serves as an example that you can’t eliminate corruption by electing†¦show more content†¦Therefore: she had hard time adjusting to life on Animal Farm. She continues to wear bows, which is violating the one of the Seven Commandments. She eventually left the Animal Farm in exchange for comfort. Examine Orwells tone when describing the way the animals think of themselves under Napoleons rule: How does Orwells tone add to the novels humor? Under Napoleons rule the animals feel that they more important and that Napoleon actually care about them whereas he only cares about his own interests, but no one sees it. Animals think that whatever work they are doing is for their own benefit; Napoleon gives animals the chance to speak their minds on the seven commandments giving them satisfaction of being acknowledged. Orwell’s entire novel is based on a very serious crucial political idea, but the way Orwell uses animals to portray the entire Russian Revolution is commendable: animals running a farm on their own, conversing is nowhere near reality and that is what brings humor to the novel. Explain how the human characters contribute to the novels themes and issues. The human characters contribute to the novels themes and issues as the novels starts off with Jones, the leader, having all the control over the farm and its depicted how he mistreats the animals and the injustice which was inflicted upon them. Exactly howShow MoreRelatedCharacters in Animal Farm by George Orwell, Questions and Answers1204 Words   |  5 Pagesthe leader of the pack. â€Å"It is not crystal clear, comrades, that all the evils of this life of ours spring from the tyranny of human beings?† This is where it all began with his solution to overpower man which would result in equality with all the animals showing his enthusiasm and impeccable mental, persuasive power. Boxer: Is a cart-horse, who has incredible strength, dedication and loyalty to show the type of character he portrays to be also shown in the quote â€Å"an enormous beast,Read MoreChapter 1 Questions and Answers, Animal Farm Essay examples920 Words   |  4 Pagesof the novel, the highly respected Middle White Boar – old Major – presents the animals with a speech, which is intended to plant within the animals his vision of a liberal future for all animals. The essence of Old Majors speech is that ‘...The life of an animal is misery and slavery...’ He is telling them of the reality of their existence - that they are merely slaves for mankind. Old Major explains to the animals that man is the reason why they are forced to persist in such appalling conditionsRead MoreAnimal Farm Essay774 Words   |  4 Pagesin†. The book Animal Farm by George Orwell is based on the Russian Revolution. In the book, the animals of Manor Farm are ruled by two pigs named Napoleon and Snowball. The animals follow all the orders that are given to them by the pigs because the pigs are â€Å"superior† and they know what’s right.In the book Animal Farm, many of the animals are influenced by the pigs to do things they don’t agree with, but will be faced with consequences if they don’t. The animals in the book Animal Farm relate to theRead MoreReading Comprehension and Response to Literature Questions1497 Words   |  6 PagesReading Comprehension and Response to Literature Questions Chapters 1-2 Directions Answer all the questions below. Dont forget to answer all of the parts of each question too. Restate the question in your answer. Dont forget to cite evidence from the novel to support your answer. Anthropomorphism characterization What human characteristics (other than the ability to speak English) does Orwell give to each of the following characters CharacterHuman Characteristics and Personality T raitsOldRead MoreAnimal Farm By George Orwell1479 Words   |  6 Pages 2015 Animal Farm Animal Farm, by George Orwell, demonstrates how animals who were mistreated by humans and could no longer endure the pain. One night the animals take over a farm because they are frustrated about being mistreated and forgotten. The animals run the humans off the farm and change the name from Manor Farm to Animal Farm . The oldest pig, Old Major, is the one that starts the rebellion. He gives the other animals an idea of what a farm should look like, how animals should beRead MoreGeorge Orwell s Animal Farm1360 Words   |  6 Pagesonce said â€Å"Literature is the question minus the answer.† In George Orwell’s â€Å"Animal Farm†, the author raises the question whether the type of government, communism, is feasible in a community without leading to a type of dictatorship or totalitarianism. Orwell presents the idea that communism is a good idea in theory, but it always leads to corruption by the people who take power. The author presents the novel as an ente rtaining fable featuring an animal revolution; however, beneath this storyline OrwellRead MoreAnimal Farm Comparative Essay1731 Words   |  7 Pagesarises. George Orwell, an author of Animal Farm writes a tale about two pigs by the name of Snowball and Napoleon and how their bond destroys through disagreements and jealously towards each other which later on builds an eruption on the farm. Animal Farm is an allegory of the Russian Revolution that occurred between 1905 and lasted up to 1917 due to the controversies that occurred between the Bolsheviks and the Russian Government. All the characters in Animal Farm can be portrayed as the individualsRead MoreSatire Of The Soviet Union1356 Words   |  6 PagesJacob Estes Mrs. Evans British Literature 20 January 2017 Orwell’s Animal Farm: Satire of the Soviet Union The Animal Farm book is a well-known novel that uses allegory and satire to make light of the Soviet Union during the mid-1940’s. The author George Orwell has been known for many famous and well know novels such as 1984, Animal Farm and Down and Out in Paris and London. George Orwell is the known author for these novels, but many don’t know that it was a stage name. The author’s real nameRead MoreLord Of The Flies And Animal Farm1639 Words   |  7 PagesIn both novels, Lord of the Flies by William Golding, and Animal Farm by George Orwell, the authors outline the creation of two distinct societies from the ground up. The characters of both books believe what they are doing is revolutionary, and unlike any civilization that preceded them. However, despite the groups’ isolation from the outside world, one can witness a pattern over the course of the stories’ development - the systems created, power dynamics, and rules that are used to govern, allR ead MoreEssay about George Orwells Attack of Social Institutions in Animal Farm1064 Words   |  5 PagesGeorge Orwells Attack of Social Institutions in Animal Farm Animal Farm is a novel from the 1950s. It was written as a reaction to the major social and political changes occurring in Europe and throughout the world in the first half of the twentieth century. The greatest of these was communism, which was a revolutionary brand of socialism that had taken hold in Russia. Orwell agreed with the principles of Communism, which promoted equality and the removal of social

Waterloo Regional Police Service - 2421 Words

1. Is CIMS still the right answer (sharing information across the PRIDE police agencies)? Is this vision too grandiose for police agencies to embrace at this time? Should PRIDE agencies continue to expend effort and resources (demanding more complicated system requirements) to work toward this information sharing goal? Should WRPS follow the â€Å"I’ll have what she’s having† strategy and simply select the same solution as the other PRIDE agencies? a. The answer depends on a few factors that are not completely clear but are insinuated. As always a key factor is funding. i. Funding: It is not clear what funding is available or could be made available if the those police precincts that are a member of this group would make the IT upgrade a†¦show more content†¦2. Should WRPS part ways with ITG and absorb the sunk costs? Keeping in mind that WRPS legacy systems were developed by ITG, is there any potential gain to be made in maintaining a relationship with ITG. a. As pointed out in economic courses sunk costs are just that, sunk costs. They cannot be recouped and should not be a key point for the decision of future cost outlays. In this case I would follow that concept that those costs are sunk and to ignore those costs for the making the decision forward, unless from the aspect that after spending so much money and time with ITG there are not visible results and capability. That said, then looking to the Exhibit 3, Vendor Comparison, provides a very strong statement as you compare the vendors. Of the three named vendors on the chart ITG is woefully a no-show. Basically WRPS is their only agency in Canada where they have a presence, ITG is unlikely to meet requirements within the next 2 years and many of the other key requirements end up as a negative response, so they are easily a no-go for a selection. In addition, since their solution is proprietary adds to the concern. Changing now to the ESRI standard and to Windows will facilit ate much easier integrations and applications use down the road, and reduce costs since the applications can be run on the same standard desktop instead of one proprietary for ITG solution and one for officeShow MoreRelatedWaterloo Police Services Cims Project597 Words   |  3 PagesQ1. Is CIMS a good idea for WRPS? Why or why not? Waterloo Regional Police Service (WRPS) was working with seven other police services organizations on the Common Information Management Systems (CIMS) project. The main objective of CIMS project was to share information between the police services organizations to identify crime trends and to operate in an informed and proactive manner. CIMS was an extension/expansion of earlier police information systems and it was third upgrade of the systemsRead MoreThe Health Needs Of Transgender Individuals Within Canada1188 Words   |  5 Pagesmoney while volunteers will donate their time for set-up/take-down of the event, and provision of additional services to both peers and the project itself (travel/rides, web design, food preparation†¦); community agencies or groups will be able to contribute in ways similar to those mentioned above. Peers will be recruited from all areas within the Toronto, Guelph, Kitchener, Cambridge, Waterloo, Wellington, Dufferin, Grey, and Bruce Counties. They will travel around their geographical location andRead MoreImportance Of Broad Based Consultation2192 Words   |  9 Pageswide range of intra and extra jurisdictional stakeholders, experts and interested parties, and that they in their broad diversity of perspectives would be satisfied that they’d been heard. Those affected by, with an interest in or with concerns about police oversight were specifically targeted. It is my firm belief that this approach was most instrumental in garnering the diverse, broad-based input that has ultimately informed the content and recommendations of this Report. I was purposeful in amassingRead MoreChildcare - Orientation Package9666 Words   |  39 PagesRole of Program Advisors The Application Process Planning and Design Guidelines for Child Care Centres Obtaining a Licence Health Canada â €“ Product Safety Program Duration of Licensing Process Types of Licences Child Care Licensing Website Child Care Service System Managers 4 5 5 6 6 7 7 9 9 10 10 10 11 11 Summary of Licensing Requirements for Day Nurseries Organization and Management Staff Qualifications Health Assessments and Immunization Number and Group Size Criminal Reference Checks BuildingRead MoreAn Evaluation of an on-Farm Food Safety Program for Ontario Greenhouse Vegetable Producers; a Global Blueprint for Fruit and Vegetable Producers51659 Words   |  207 Pagesand local (U.S. National Research Council, 1998). To encourage the private sector to produce safer meat and poultry, U.S. Food Safety and Inspection Service (FSIS) issued the Pathogen Reduction/Hazard Analysis and Critical Control Point systems (HACCP) rule, which took effect in stages starting in 1997 (U.S. Food Safety and Inspection Service, 1996). Federally regulated livestock and poultry slaughter and processing establishments were required to: †¢ develop a HACCP plan to identifyRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesand its shift to nonluxury commodities, 10 †¢ CHAPTER 1 in international capital flows, in transcontinental economic integration, in transportation and communication technology, and in the movement of people. These upsurges and their regional unevenness created unprecedented incentives for long-distance migrations, as well as the resources and technologies that made them possible. In turn, these migrations provided the labor and markets that made these upsurges in production, integrationRead MoreManaging Information Technology (7th Edition)239873 Words   |  960 PagesDirector: Jayne Conte Cover Designer: Bruce Kenselaar Photo Researcher: Karen Sanatar Manager, Rights and Permissions: Hessa Albader Cover Art: Fotolia Media Editor: Denise Vaughn Media Project Manager: Lisa Rinaldi Full-Service Project Management: Integra Software Services Pvt. Ltd. Printer/Binder: Edwards Brothers Cover Printer: Leghigh-Phoenex Color Text Font: 10/12, Times Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear onRead MoreCase Studies67624 Words   |  271 Pagesof the world. One instance of this included the emphasis on attracting children. A Happy Meal film was consistently shown on the Cartoon Network and the Zee (a local channel) Disney Hour. McDonald’s also teamed up with Delhi Traffic Police and the Delhi Fire Service to highlight safety issues, again trying to create goodwill among schoolchildren. In October 1999, in conjunction with The Walt Disney Company and UNESCO, McDonald’s launched a search for Millennium Dreamers. The program would bring togetherRead MorePepsi Prospectus112807 Words   |  452 PagesProspectus were obtained from internal surveys, market research, publicly available information and industry publications. Certain information with respect to market share is based in part on data reported by AC Neilsen through its Retail Index Service for the period to September 2007. AC Neilsen holds the copyright for such data. Industry publications generally state that the information contained therein has been obtained from sources believed to be reliable, but that the accuracy and completenessRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 PagesThese changes affect a broad range of decisions, including the following: ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  How to invest in technology How to lead meaningful human resources initiatives How to maintain alliances successfully What the speed of new product or service development should be What the appropriate time horizons for investments and financial planning are How to implement productive cost reduction How to recognize when regular audits of quality compliance will not guarantee customer loyalty Businesses

My choice of topic falls on the first one †the Barbara case Free Essays

This story is about delivery of new born and the choice of sex before the birth of a child. The parents can actually have babies of the desired sex at the desired time. It also talks about choosing further – choosing the characters of a baby. We will write a custom essay sample on My choice of topic falls on the first one – the Barbara case or any similar topic only for you Order Now This story also tells about two women living together and having to bring forth a child, fulfilling their dreams. They need not necessary adopt a baby who does not carry their blood. So generally the story is about reproduction, parenthood and choices of it. There is also an element of same sex marriage, the rights to it and legalization of the same. There is the example of man and woman relationship that one of Dan and Barbara and an example of the woman and woman one but the bottom line here is that both sets of couples have brought forth babies. The common thing about the babies is that their parents chose the characters of their babies. My response to the read story is that it is such a technology is real helping people especially in this age where parents can not afford many babies. So getting the right sex as per the parents desire is something really good. The other very important thing is that the parents get to know if they are expecting a boy or a girl, they get to shop for the right stuff in advance, and also get the best name for the baby. I fully agree with the writer about Barbara wanting two babies a boy and a girl. It is so wonderful that technology will help people realize their dreams. I found a new thing that some hereditary factors can be altered. When Barbara says ‘ and while I was at it, I made sure that Max wouldn’t turn out to be fat like my brother Tom, or addicted to alcohol like Dan’s sister Karen’ this surprised me that one can refuse their kids to carry a negative gene that’s in the family! This makes me think that at this rate, with the current technology even diseases that run through some families will be dealt with such that babies will be enjoying perfect health. It makes me wonder if crippled people be no more. Perhaps technology can detect this earlier and fix the problem. In my understanding science and technology will outdo nature. When this technology was lacking people just waited for nature to take its course about sex and character of a baby. Parents only knew what they had expecting after it was actually born. I really dislike the two mothers’ part. Although people should be given the right to choose how they will lead their lives; I quite dislike this one thing about same sex marrying. I think it is only fair for a child to have a mother and a father. Not two fathers or two mothers. I really like the fact that the two can realize their dreams of having a baby. The fact that the baby has both parents’ genes is to me better than the two women having to adopt a baby. How to cite My choice of topic falls on the first one – the Barbara case, Papers

Skin Cancer Essay Example

Skin Cancer Essay Skin cancer is a malignant neoplasm that develops from the cells of the skin.   The cancerous growth tends to spreads to the other parts of the body.   Usually skin cancers develop due to exposure to high amounts of ultraviolet radiation from the sun.   The lesion can take various forms including ulcers; red, black, blue or brown lesions; swellings; cystic lesions; areas of degenerated tissues; crusts; scales; etc. What causes Skin Cancer? There may be a number of etiological factors for skin cancer.   However, the most common seems to be constant exposure to ultraviolet rays from the sun.   Individuals who constantly develop sunburns are at a greater risk of developing skin cancers.   Other risk factors for the development of skin cancers include excessive scars present on the skin (which can undergo malignant transformation), infection with the human papilloma virus, exposure to carcinogen, exposure to other forms of radiation such as infrared, X-rays, or nuclear explosions, certain individuals with genetic disorders (in which the genetic material is defected and cannot repair normal damage suffered to the skin), presence of a large number of melanocytic nevi (moles) on the skin, white skinned individuals, previous history of skin cancers, genetic susceptibility to develop skin cancers, certain skin disorders, etc.   Both genetic factors coupled with the environmental factors play a very important role in the development of skin cancer. Who gets skin cancer? We will write a custom essay sample on Skin Cancer specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Skin Cancer specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Skin Cancer specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Many individuals are at a higher risk of developing skin cancer compared to others. Some or the individuals at a risk of developing skin cancer include:-  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Fair-skinned individuals (compared to dark)  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Individuals having a previous history of skin cancers  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Individuals having a family history of the disorder (up to 10 % of all cases have such a history)  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Europeans are at a greater risk compared to Africans and Asians  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Individuals suffering from certain immune disorders (such as HIV/AIDS) or receiving certain drugs (such as immunosuppressant)  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Individuals suffering from pre-existing skin disorders (such as actinic keratosis, xeroderma pigmentosum, senile keratosis, lupus vulgaris, burns, warts, scars eczema, and Bowen’s disease)  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Individuals having a high number of melanocytic nevi (moles) present on the surface of the skin.   Moles likely to be traumatized are at a higher risk of undergoing malignant transformation  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Individuals affected with certain pre-malignant skin disorders (such as carcinoma in situ)  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Individuals whose occupation requires them to work excessively in outdoors.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Individual who stay closer to the equator  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Older individuals (there is a general increase in the cancer occurrence with an increase in the age)  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Individuals with light-colored hair  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Individuals exposed excessively to X-rays, infrared rays and other forms of radiation (such as nuclear explosions)  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Individuals exposed to noxious chemicals such as arsenic, tars, oils and solvents Different types of skin cancer (Basal Carcinoma, Squamous Carcinoma, Malignant Melanoma) MUST INCLUDE THESE 3 TYPES Skin cancers are of three types, namely basal cell carcinoma, squamous cell carcinoma and malignant melanoma.   Basal cell carcinoma is a slow-spreading cancer of the skin that develops in areas exposed to sunlight.   It arises from the basal cells of the epidermis.   The condition arises from exposed portions of the skin, and is by far the most common type of skin cancer.   It is also known as ‘rodent ulcer’.   Squamous cell carcinoma develops from flat cells present in the outer layer of the skin, usually due to long-term exposure from ultraviolet light and also exposure to infrared and X-rays (excessively).   Malignant melanoma is a skin cancer that develops from the cells that produce the pigment melanin (melanocytes).   It occurs less frequently compared to basal cell carcinoma and squamous cell carcinoma, but is by far the most dangerous of all conditions (as it tends to spread rapidly to the surrounding structures, regional lymph nodes and the distan t structures of the body.   It more frequently occurs in fair-individuals compared to dark.   Every ten year, the incidences of malignant melanoma are doubling primarily because of the increase in the ultraviolet ray emission from the sun.   The incidence rates of squamous cell carcinoma and basal cell carcinoma is about 1, 000, 000, and about 1000 individuals die from the condition each year in the US.   On the other hand, about 60, 000 new cases of malignant melanoma occur every year in the US, with about 8, 000 fatal outcomes. The problems with skin canceretc Squamous cell carcinoma is the second most common skin cancer after basal cell carcinoma.   The tumor tends to spread to other parts of the body.   The tumor appears as a scaly, crusted, growing swelling, or a non healing ulcer.   It usually appears red in color and the borders appear rolled-out or indurated, suggesting the spreading nature of the tumor.   The base of the lesion contains granulation tissue.   It usually develops on the portions of the skin that are usually exposed to the sunlight such as the scalp, face, lips, nose, neck, upper limbs ears.   Rarely, it can develop in other portions of the body such as the oral cavity, genitals, etc.   The tumor tends to spread to the surrounding tissues and destroys them (locally invasive).   More than 2, 500 individuals in the US die from squamous cell carcinoma every year.   The tumor does not cause any pain or tenderness during the early stages of the disorder.   The regional lymph nodes may be enlarged.   Th e diagnosis of squamous cell carcinoma is confirmed through a biopsy of the lesion.   The treatment varies depending on the size of the tumor, spread to various parts of the body, involvement of the lymph nodes and individual factors.   The entire tumor, along with a margin of the healthy tissue and the involved lymph nodes are removed through surgery.   Radiotherapy is recommended for superficial tumors and to reduce the chances of recurrence in those that cannot be completely removed through surgery (American Academy of Dermatology, 2006). The incidences of basal cell carcinoma are increasing each year by about 10 % due to increasing levels of ultraviolet rays.   Most of the tumors occur on the head, face and the neck region, whereas less often it occurs on the upper limbs, intra-orally and the genitals.   In women, the condition frequently occurs on the breasts.   During the initial stages of the disease, the tumor appears translucent and pearly.   The rodent ulcer variety is characterized by rolled out borders with an ulcer that does not heal.   The tumor tends to spread very slowly, and invaded the local tissues. As it grows, the tumor tends to furrow in and degenerate the tissues.   The individual may not develop pain, but a slight itch may be present.   The regional lymph nodes are usually not involved.   The tumor may also be nodular, cystic, pigmented, or morphoeic.   The morphoeic variety is an aggressive version of the tumor that has irregular borders and spreads to other parts of the body ve ry quickly.   The metastasis rates of basal cell carcinoma are as low as 0.0028% to 0.55%.   The diagnosis of basal cell carcinoma is confirmed with the help of a biopsy.   Superficial lesions can be treated with radiotherapy, whereas surgery can result in higher success and five-year survival rates.   Several other techniques such as cryotherapy, Laser surgery, Grafting, curettage, local chemotherapy and photodynamic therapy may also help in the treatment of basal cell carcinoma.   The outcome of basal cell carcinoma is much better than squamous cell carcinoma and malignant melanoma (C S M Wong. 2003). Malignant melanoma usually arises from normal skin (exposed to sunlight) or from moles.   The lesion appears blue or bluish black.   In a mole, the color changes and/or the size increases suggesting malignant transformation.   The tumor can be present as a skin lesion, an ulcer, swelling, etc.   The borders of the tumor appear irregular and it has a light halo surrounding it.   The regional lymph nodes may be involved.   Pain is usually present, but sometimes an itch develops.   Frequently, the ABCDE criteria (Asymmetry, irregular Borders, Color appears different, Diameter below or above 6 mm, and Elevation) is utilized to assess the tumor.   Melanomas can be classified into 4 types, including the superficial spreading type (flat, brown to black in color, frequent), nodular melanoma (blackish-blue or bluish-red raised lesion), Lentigo maligna melanoma (large, flat lesion), and Acral lentiginous melanoma (common in Blacks, Chinese and Japanese, and present in the hands and feet).   Very rarely are systemic features (such as low-grade fever, anemia, weight loss, breathing difficulties, malaise, loss of appetite, etc) present.   The tumor tends to invade the deeper tissues, spreads to the lymph nodes, and also to distant parts of the body resulting in distant metastasis.   The diagnosis of malignant melanoma is made using excisional biopsy.   Frequently, a biopsy of the regional lymph nodes and other tissues of the body may be required to detect involvement.   The treatment of melanoma varies depending dimensions of the tumor, involvement of lymph nodes, neighboring structures and distant structures, and the individual factors (such as age, medical condition, etc).   Small tumors are usually treated by excision of the lesion and a huge potion of the surrounding tissues.   Several other treatment modalities such as chemotherapy, radiotherapy, immunotherapy, etc, may also be needed (NCI. 2003).